How To Make Viral Content as a Music Artist Step-By-Step 🎯
- musicbyLukas
- Jul 16
- 3 min read

👇 Let’s be honest...
Most artists are guessing when it comes to content.
They post randomly, hope for the best, and wonder why nothing’s taking off.
But viral content isn’t luck.
It’s a skill, and like any skill, there’s a system behind it.
So today, I’m giving you a simple, repeatable process you can follow every week to give yourself the best shot at going viral. 🔥

Step 1: Don't start from scratch. Flip proven viral ideas instead. 💡
Most artists struggle because they try to create their content ideas from scratch.
Instead, top artists flip content that’s already viral in their own style. The goal is to take content people already love and add your own twist to it.
The hard part? Finding viral ideas made specifically for music artists.
You can scroll for hours each week…or just download my Daily Personalized Content Ideas list which includes all the viral ideas for artists (most popular tool! ⭐️⭐️⭐️⭐️⭐️).
Step 2: Choose a day to batch film 3+ ideas per week 🎥
The more you post, the more chances you have to go viral.
You can't just post once and cross your fingers; you need to be consistent.
To make it easy:
Set aside 30+ minutes each week on the same day to film your favorite 3+ ideas all in one go.
Step 3: Film with your phone 📱
You don’t need a $3,000 camera to go viral.
Why? Because phone content feels natural/relatable, while content filmed on a fancy camera feels more like an ad.
Don’t let gear be the excuse that holds you back.
Step 4: Edit your content ✂️
No need for fancy software.
You can make clean, scroll-stopping edits using:
Instagram Edits
CapCut
Both are fast, free, mobile-friendly, and get the job done.
🔥 Pro tip: Pay attention to how the original viral idea you're flipping was edited and try to replicate that.
Step 5: Add hooks to optimize your content ⚡️
85% of people watch Instagram & TikTok without sound, so you need to hook them to get them to turn on sound and hear your music. The most popular hook types are: - Written hooks - Visual hooks Use 1 or both to grab the attention of the viewer.
🎉 To make it easy for you: We give you all the latest viral hooks every month in the Daily Content Ideas List and create templates, so you can easily use them.
Step 6: Schedule your content to stay consistent 📅
This is where most artists miss the mark.
Don't count on yourself to stay consistent and always be available to post.
Use Instagram’s built-in scheduling tool or third-party apps like Metricool or Later.
This way, your content posts even when you’re busy making music.
Step 7: Track your results (and double down on what works) 📊
After you've been posting consistently for 1+ months.
Use Instagram & TikToks analytics tools to track your results. If you see a certain type of content is performing well, double down. If you see that it's not working, switch it up. If you'd like my team and me to review your profiles & content to ensure you have the best chance of going viral. You can check out our Content Coaching. 🚀
✅ TL;DR - The Weekly Content System
Step 1: Don't start from scratch. Flip proven viral ideas instead
Step 2: Choose a day to batch film 3+ ideas per week
Step 3: Film with your phone
Step 4: Edit your content
Step 5: Add hooks to optimize your content
Step 6: Schedule your content to stay consistent
Step 7: Track your results (and double down on what works)
Stay creative,
Lukas (musicbyLukas)
Founder & CEO, SocialSound