STEAL This 1 Simple Strategy from Viral Music Artists 🚀
- musicbyLukas
- 4 hours ago
- 2 min read

👇 Ever wonder why some artists go viral, and you don’t?...
You’re not alone.
And it can be even more frustrating when you see other artists post simple-looking videos, and they blow up.
So what’s the difference between your content and theirs?
Here’s the strategy they use that you can start stealing today:
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🔑 The key to unlocking viral content:

Put simply...
🚫 Non-viral = "ME" content.
✅ Viral = "US" content.
"Me" content:
- Feels like an announcement.
- Feels like a request.
- Feels boring like you're asking people for a favor.
"Us" content:
- Feels like it's for the viewer.
- Feels like a friend sent them the video.
- Feels fun like you're in this together.
🚀 How to create viral "US" content:

⬇️ Here are 3 examples that work like crazy:
- Make it feel like an escape → watch
- Make it feel like a performance just for them → watch
- Make them part of the story → watch
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"US" content works because it builds a connection, makes people care, and promotes your music without it feeling like a promo.
This is the #1 way small artists blow up in 2025. Once you start doing it, you'll realize: most viral posts aren’t complicated…They’re just made for "US", not "ME".
Want more? Check below.
Lukas (musicbyLukas)
Founder & CEO, SocialSound


