Why Most Artists FAIL to Stand Out Online (And How to Fix It) 😳🎶
- musicbyLukas
- 3 days ago
- 2 min read

Let’s be honest:
Most artists don’t fail because of the algorithm.
They fail because their content blends in.
❌ They are afraid to stand out.
❌ They aren't memorable.
❌ They copy trends without tweaking them in their own style.
So today, I'm going to show you how to discover what makes you unique & use it to blow up on social media. 👉 To make it easier, I'll send you the top 100+ content ideas for artists every month with templates to easily personalize to your own unique style! Download my New! Daily Personalized Content Ideas List here. 🔥

🎥 Case in point:
The artist Sombr recently got 41 million views on a single video - not because he had the best vocals, or the craziest edit.
He simply used what made him unique to stop the scroll.
He didn’t hide it.
He highlighted it.
In his case? He was just really tall.
That was enough to make you pause for half a second.
And that half-second was all he needed to hook you into his music.
If you want to go viral in 2025, here’s the truth:
Your difference is your algorithm.
👇 3 more examples:
1️⃣ Do you play multiple instruments? 🎹
This example from @pourlavie got 3.9 million views:
2️⃣ Do you live in a cool location? 🌆 This example from @nohr_ofc got 477 thousand views:
3️⃣ Are you funny? 😂 This example from @thisisloveless got 132 thousand views:
📌 This week’s challenge:
Write down 3 things that make you different (both musically and non-musically).
Create a video that starts with one of them.
Let your music do the rest.
👉 Want help coming up with video ideas that showcase your uniqueness? Don't forget to download your Daily Personalized Content Ideas List here. 🔥
Stay creative,
Lukas (musicbyLukas)
Founder & CEO, SocialSound