Steal This Easy Hook (It's Blowing Up on IG & TikTok) 🔥

There’s a hook style that's been blowing up on Instagram (& TikTok) for months now, and it's not going anywhere...

✅ It’s easy to make.

✅ It grabs attention.

✅ And it promotes your music in a way that feels fun...not forced.

🪝 It's called the “Snapchat Hook.”

The "Snapchat hook" (named for it's use of the classic Snapchat text) has helped artists of all styles go viral again and again and again on Instagram & TikTok.

It works because it makes the viewer feel like they have stumbled into a situation, and they want to wait and see what happens, and in the process...they hear your music.

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✅ 2 ways to do it:

1️⃣ The "Spying" style:

Someone films you “in secret” working on your music. The text makes it feel like they caught you doing something (but it’s clearly staged).

This example from @imtomcooper got 7.2 million views:

2️⃣ The "POV" style:

You record yourself from behind or side-profile… then cut to a second shot of what you’re looking at. It creates suspense and curiosity.

This example from @rymanleonmusic got 53.2M views:

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📲 How to find "Snapchat Hook" ideas:

Either:

1. Scroll the Instagram Reels tab & try to find ideas (save your favorites).

2. 👉 To make it easier: Download my NEW! Daily Personalized Content Ideas List, where I give you the top 100+ content ideas & hooks gaining artists millions of views every month + personalize to your style! 🚀

💬 How to add the text:

• You can film & edit your video using any tool you want and then just upload it into Snapchat to add the classic Snapchat style text.

• Once you're done, download the video from Snapchat and post on Instagram, TikTok, etc.

💯 Pro tip:

This hook works best when it doesn’t take itself seriously. It’s about grabbing attention, getting a laugh, and turning strangers into fans.

Want more? Check my links below.

Lukas (musicbyLukas)

Founder & CEO, SocialSound