I signed with big labels. I wish someone warned me about this... 👀

For years, I chased the same goal most music artists do:

✍️ Get signed.

🚪 Get in the door.

📈 Get “real” support.

And after years of producing, pitching, and grinding...

It finally happened.

I got signed.

Not just to any label either.

Over the years, I released songs with my dream labels: Warner Music (Spinnin' Records), Armada Music, and more...

I remember thinking:

“I did it! Now I’ll finally have help promoting my music.”

That moment felt like crossing the finish line...

👇 But here’s the part no one talks about:

None of the labels helped me promote my music on social media.

Every release came with the same expectation:

"Post more."

"Make content."

"Figure it out."

Signed or independent - it didn't matter.

The responsibility to get my music heard was still 100% on me.

😯 That's when it clicked...

Labels don't build your audience... And algorithms don't care who you're signed to.

If you want people to hear your music, you need to post incredible content consistently.

And if you can do that?

Everything else starts coming to you.

• Labels DM you.

• Clubs want to book you.

• Bigger artists want to work with you.

Because the #1 thing labels, brands, and collaborators look for is this:

Momentum on social media.

💯 Recent Example:

Instead of sending his music to a label first, producer & DJ Tomas Grey doubled down on content for an unreleased song.

That song is now blowing up on Instagram & TikTok.

And with it?

🔥 Opportunities.

🔥 Offers.

🔥 Momentum.

Here’s the problem, though…

❌ Coming up with epic content ideas takes hours every day.

❌ It drains your creative energy.

❌ And it pulls you away from actually making music.

This exact frustration is what led me to create my New! Daily Personalized Viral Content Ideas. 🚀

Every month, I break down:

✅ The exact content ideas artists are using to get millions of views.

✅ Personalized templates you can re-create in your style.

✅ Video references, so you can see exactly how to do it.

Because if there’s one thing I wish I knew earlier, it’s this:

No one is coming to promote your music for you.

But with the right content?

You don’t need them to.

Stay creative, Lukas (musicbyLukas) Founder & CEO, SocialSound