🔁 Instagram’s New “Repost” Feature Will Blow Up Your Content

😲 This is big...

Instagram just released a new feature that might quietly be one of the biggest opportunities for music artists in 2025…🔥

The Repost button.

It’s more than just another sharing tool.

If you’re a music artist trying to grow, this feature gives you a powerful new way to reach people who don’t follow you yet.

Today, I'll break down how it works and how you can use it to get your music heard by way more people:

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📲 What is the repost feature (and why should you care)?

You might have had people repost your videos to their Stories.

The problem?

That visibility only lasts 24 hours and doesn’t do much for your long-term reach.

With the new Repost feature:

• Your video can show up directly in someone else’s feed.

• It stays up on their profile permanently (in a new “Reposts” tab).

• AND - all the views, likes, and comments go back to you.

So when someone shares your content using Repost, you’re the one who grows. 🔥

🎵 Why this is huge for music artists

Now, if someone with even a small following reposts it…

👉 That post is now eligible to appear in their followers’ feeds.

Which means:

Your music gets pushed to an entirely new audience - with zero extra effort!

That’s wild.

🚀 How to use reposts to grow your fanbase

Create repost-worthy content! Remember the acronym: R.E.P.O.S.T.

R - Recreate viral content in your style

Don’t start from scratch. Take a viral format that’s already blowing up and put your unique spin on it (download the top content ideas daily here! 🎉)

E - Evoke emotion

Make people feel something - whether it’s hype, nostalgia, sadness, or laughter. Emotion drives reposts.

P - Perform or preview your music

Let people hear your music through performance, playback reactions, or behind-the-scenes sneak peeks.

O - Offer relatable moments

Fans love content that reflects their own experiences. Be real, be vulnerable, be human.

S - Stay consistent

The more you post, the more chances you have to get more reposts.

T - Tell your story

Figure out what makes you and your music unique and bring it into your content. This will help you relate and connect with others, leading to more reposts, followers, and streams.

Stay creative,

Lukas (musicbyLukas)

Founder & CEO, SocialSound