Instagram Reels vs Carousels vs Stories: What Music Artists Should Post to Grow Faster 🚀
- musicbyLukas
- 8 hours ago
- 2 min read
Do Stories really matter?
Do Reels or Carousels help you grow faster?
And what kind of content should you be posting on each one?
👇 Here's the truth!
🎥 Reels = Reach & Discovery
What are Reels?
Short-form vertical videos.
Who views them?
Primarily non-followers (especially Trial Reels).
What should I use them for?
Getting new people to listen to your music & follow you.
How often should I post them?
3-5+ times a week, or daily if you can.
Here are some examples:
🚀 Download all the top viral Reel templates: to make it easier, you can download our New! Daily Content Ideas List 🎉 including 100+ top viral Reel ideas every month, gaining artists millions of views + personalize to your style (⭐️ most popular!)
📸 Carousels = Behind The Scenes
What are Carousels?
A single post containing up to 20 swipeable photos/and or videos.
Who views them?
Primarily current followers.
What should I use them for?
More for personal content, updates, and announcements. Think behind-the-scenes content for your followers who already know and are familiar with you.
How often should I post them?
1 time a week or every other week.
Here are some examples:
🤳 Stories = Connection & Conversion
What are Stories?
A vertical, full-screen photo or video feature that disappears after 24 hours.
Who views them?
Your current followers only (unless someone shares your Story).
What should I use them for?
Build a deeper connection and turn your followers into true fans. Use polls, share fan's stories who mention you, and engage with your audience. Invite people to buy tickets to your next show, your merch, stream your music, etc.
How often should I post them?
Daily.
Here are some examples:
💯 Takeaways
Reels get you discovered.
Carousels build familiarity.
Stories create loyalty.
But here’s the reality:
If you’re not posting Reels consistently, you’re not growing.
And the biggest reason artists don’t post Reels?
❌ They don’t know what to film.
❌ They overthink.
❌ They second-guess.
Meanwhile, other artists are posting simple, proven formats that rack up millions of views.
That’s exactly why we created Daily Content Ideas.
Every month, I'll send you 100+ top Reel templates for music artists that are already going viral - so you never have to guess what to post again.
✅ No more staring at your phone.
✅ No more content droughts.
✅ No more “I’ll post tomorrow.”
It's social media growth on easy mode. 🔥
If you’re serious about getting your music heard.
Stay creative, Lukas (musicbyLukas) Founder & CEO, SocialSound
