How to ACTUALLY Market Your Music on Social Media (Dos ✅ & Don'ts ❌)
- musicbyLukas
- Oct 22
- 2 min read
👇 Most artists don’t fail because of bad music.
They fail because of bad marketing.
Today, I'm giving you the dos & don’ts of promoting your music on social media (from 9+ years coaching artists)...🔥
🎬 1. Pre-Release Plan
❌ Don't:
• Wait until the song is finished to start posting.
• Ignore analytics or stop posting about a song if it's still performing well.
• Try to create all your content ideas from scratch.
✅ Do:
• Post short clips of your music before it's released.
• Check analytics and make more content for songs that are performing well.
• Tweak proven viral content ideas in your own style often.
Not sure where to find viral content ideas/how to tweak them in your style? 👇
You can download Daily Personalized Content Ideas 🎉, including all the top content ideas gaining artists millions of views + personalize to your style (⭐️ popular!)
🚀 2. Release Day Plan
❌ Don't:
• Treat the release day like the finish line.
• Make "Me" style content.
• Forget to get your fans involved.
✅ Do:
• Treat release day like a launch, not the end.
• Make "We" style content (how to do it)
• Involve your fans: Reply to comments as a Reel, go live, reshare fan content, etc.
🔄 3. Post-Release Plan
❌ Don't:
• Stop promotion too soon.
• Miss your chance to experiment.
• Forget to review everything.
✅ Do:
• Keep posting, especially if the song is still doing well.
• Experiment with new edits of the song: slowed, sped-up, remixes, acoustic, etc. Repackage your track to give it a second life.
• Analyze what worked/didn't work for your next release.
🎯 Final Thoughts
Without a good content strategy, even the best music can go unnoticed...
Use these dos and don’ts as your roadmap.
And if you want a shortcut?
I’ll send you proven viral content ideas that you can use every day to get your music heard.
Get your music the attention it deserves. 🚀
👉 Grab Daily Personalized Content Ideas here and stop guessing what to post.
Stay creative,
Lukas (musicbyLukas)
Founder & CEO, SocialSound
