100 View Hooks vs 1M View Hooks for Music Artists 🚀 (Read Before Posting)

Ever wonder why some videos barely break 100 views…

…while others go viral?

It almost always comes down to one thing:

The hook.

Today, I’m breaking down the difference between a 100-view text hooks that push people away…

…and a 1M-view text hooks that pull people in 👇

❌ 100-View Hooks = “Push” Content

It sounds like this:

"Out now!"

"Go stream it!"

"Link in bio!"

Push content is when you’re trying to force people to listen to your music.

It feels like an ad - and most people scroll right past it.

Why?

Because no one opens Instagram to be told what to do.

✅ 1M-View Hooks = “Pull” Content

It sounds like this:

"How do I even explain this genre to someone''

"Attempting to make the happiest heartbreak song"

"If summer 2025 had a song, it would sound like this..."

Pull content flips the script.

It starts with something your audience already relates to -

and then subtly pulls them into your world.

See the difference?

You’re not selling your song - You’re creating a moment with your song.

And moments get shared.

Here's how to change your hook:

• ❌ 100 view hook: “New music alert”

• ✅ 1M view hook: “POV: You make EDM for introverts that go on late-night walks instead of raves”

• ❌ 100 view hook: "I'm a lyricist and songwriter”

• ✅ 1M view hook: “Some of the saddest lyrics I’ve ever written”

• ❌ 100 view hook: "Listen to this DNB flip"

• ✅ 1M view hook: “It’s come to my attention that all classic rock sounds good in a dnb flip…”

🔥 To make it easier:

👉 Download my NEW! Daily Personalized Content Ideas List, which gives you all the top hooks & content ideas gaining artists millions of views. 🚀

Stay creative,

Lukas (musicbyLukas)

Founder & CEO, SocialSound