Why Your Content Isn’t Getting Any Engagement...(Yet) 🚫💀

Ever spent weeks on a track, finally posted about it… and then it got zero engagement? 😩 

The truth is that just posting your song isn’t enough. You need to grab attention, stop the scroll, and make people care enough to listen. 

🔥 Here’s how you can turn random scrollers into fans (even if you don’t have a big following yet):

1️⃣ Build a brand that makes people remember you: ✨ 

If your artist brand is:

❌ "Just another producer/artist” → Nobody will engage.

✅ Stands out & makes people feel a connection → People will engage (& follow!). 

Ask yourself:

- What vibe is your music? (Emotional, energetic, dark, chill, etc.)

- Who’s your ideal listener? (Introverts, festival-lovers, people at the gym)

- What’s your unique angle? (A DJ who blends hip-hop and house, a doctor who dreams of being a singer, etc.)

If choosing your artist brand feels overwhelming or you want a simple step-by-step guide, my Social Media Growth Course makes it quick & easy. 🚀

2️⃣ Use the “Fan Hook” formula: 🪝

If your post hook is:

❌ “My new song is out now!” → People will scroll past.

✅ “You just found the perfect song for your breakup.” → People will watch.

Hook your audience before they even realize it’s your music.

3️⃣ Create content proven to get engagement: 📈

Artists get low engagement because they spend their time:

⛔️ Stressing over what to post.

⛔️ Overthinking ideas.

The solution? Tweak content that is already proven to:

🔥 Grab attention & stop the scroll.

🔥 Get people to actually listen to your music.

The problem is that scrolling and finding the best content ideas can take hours & hours.

To make it easier, I just launched my NEW! Daily Content Ideas List, where I send you all the top content ideas for music artists every month → Try it out here! 🎉

Stay creative,

Lukas

Founder & CEO, SocialSound