Why Your Content Isn't Getting Views (& How to Fix It!)

👇 Let’s be real...

Nothing is more frustrating than seeing other artists go viral, while your posts don't get any views.

If you feel like you've tried everything but your content still isn't working... This guide is for you. 💯

Here’s why your content might not be hitting & exactly how to fix it:

❌ Problem 1: The Content Idea Itself

If the idea of your video isn't working, no amount of good music can save it.

✅ The Fix: Start with proven viral concepts - but personalize them to your music, your brand, your vibe.

Don’t just “guess.” Use ideas that people already love watching in a way that makes you stand out from others.

The hard part? Finding proven ideas without scrolling for hours...

To make it easier 👉 just download my New! Daily Personalized Content Ideas list, which includes all the viral ideas for artists that you can personalize to your style (most popular tool! ⭐️⭐️⭐️⭐️⭐️).

❌ Problem 2: The Content Isn't Memorable/Unique

You’re copying the structure of a successful video…but it doesn’t feel unique. And that’s why people don't engage/follow. They need to know that your content is meant for them.

✅ The Fix: Flip the hook to fit your artist identity.

Are you funny? Chill? Mysterious? Emotional? What about my music is unique, and who is your content for?

Knowing this & bringing it into your content will help you find the right people and get them engaging. 🎯 🎉 Example: If you're a funny DnB artist, instead of just copying a hook like "Imagine hearing this at a club", switch it to "You promised you wouldn't dance at the club...but I drop this DnB track and it makes you go feral".

❌ Problem 3: The Edit Is Boring

You might have a great idea and hook, but if you can't hold the viewers' attention, you'll lose them.

✅ Ways to Fix It:

• Make sure the text hook goes with the vibe of the video.

• Use visual hooks (examples).

• Use editing techniques to grab the viewer, like zooming in, etc.

• Add additional text hooks later in the video to keep people reading as they listen to your music.

😲 The Final Truth Most Artists Miss

Even when you do everything right…some posts will flop.

Because 90% of your growth will come from 10% of your content.

That one breakout post? It will come if you keep swinging.

And when it does, double down on that style until it becomes your signature move.

• Keep showing up.

• Keep experimenting.

• Keep learning from what actually works for YOU.

The artists who win aren’t always the most talented.

They’re the ones who keep experimenting & showing up. 💯 And if you'd like to save time figuring things out on your own, my team and I can review your profiles & content to help you finally start growing. Check it out with my Content Coaching. 🚀

Stay Creative,

Lukas (musicbyLukas)

Founder & CEO, SocialSound