😳 Don’t post Reels like this, it’ll lose you followers...

💤 People are already getting tired of AI...

Every feed is overflowing with over-produced AI videos, fake “viral” moments, and content that looks cool but feels empty. Artists think they need to out-edit, out-shock, or out-perform everyone just to get noticed…

👇 But the truth is:

People aren’t craving perfection. They’re craving something real.

Fans want to see your process.

Your ideas.

Your experiments.

Your messy takes.

Your actual journey as the song comes to life.

Because that’s what builds connection.

And connection is what gets people to listen and stick around.

🔥 In today’s guide, I’ll show you how to turn your journey into scroll-stopping videos that get your music heard and build a fanbase that actually cares.

Let’s dive in!

👀 Process > End Result

 

You might think you need footage of you playing a festival mainstage or a high-budget music video to get noticed.

But the reality is this: fans want content that feels real... Not perfect, not polished, not staged.

They’d rather see the journey to how you got your first gig…

Or you trying to shoot your first music video with zero budget…

Or the messy, honest moments that show how your music actually comes to life.

Fans don’t fall in love with the final product.

They fall in love with the process. 💯

✅ Here are 3 examples that went viral:

1️⃣ Anti-AI Music Video (2.3M views)

 

Instead of using AI to make your next video, show people your creativity and do it yourself. This grabs attention and makes people root for you.

From @daddy.theband 

2️⃣ Behind-The-Scenes (2.5M views)

 

This is evidence that being vulnerable and showing your process in the studio is worthwhile. Bonus points for using text throughout the video, like this artist did, to share your inner thoughts.

From @izzy.escobar

2️⃣ The Journey (345K views)

 

Sometimes your obstacle can be your biggest opportunity. This artist wasn't getting booked by clubs to DJ, so they used that as a story to put on their own epic DJ set and bring people along for the journey.

From @skeeeeeeen

🔥 How to find creative content ideas like this:

Coming up with content ideas is the hardest part.

And it's even worse if the idea you spend hours on flops...

👉  To make it even easier: You can download our New! Daily Content Ideas List 🎉 including all the top content ideas gaining artists millions of views + personalize to your style! (⭐️ most popular!)

Stay creative, Lukas (musicbyLukas) Founder & CEO, SocialSound