5 Shortcuts to Growth on Social Media

Most artists spend years grinding to grow their audience online…

But the truth? There are shortcuts.

Not hacks. Not gimmicks.

Just smarter ways to build momentum faster without wasting time trying to figure everything out on your own.

The problem is… most artists know these shortcuts exist, but never actually commit to them.

If you’re different, and you’re willing to take action, you’ll save yourself years of frustration and start building a real fanbase around your music. 🔥

👇 Here are 5 proven shortcuts that’ll speed up your growth on social media:

🔍 1. Reference Accounts

What it is:

Other artists or creators you study when creating your own content.

Why it’s a shortcut:

You get a front-row seat to what’s working right now - no guesswork, no creative block.

How to use it:

✅ Search for artists who make content similar to what you want to create.

✅ Save their best-performing posts to a folder called “Reference Accounts.”

✅ Use them for inspiration next time you’re planning content.

Pro tip:

Want to skip hours of searching each week? Download my Daily Personalized Content Ideas - including all the top proven ideas gaining artists millions of views, sorted to best fit your style.

📓 2. Free Guides & Newsletters

What it is:

Blogs, emails, and newsletters that break down complex strategies.

Why it’s a shortcut:

You don’t have to figure things out on your own.

How to use it:

✅ Bookmark a few favorite creators who drop valuable tips.

✅ Use tools like Listening.com to absorb guides while on the go.

✅ Save them to reference any time you feel stuck or unmotivated.

You can find my free social media guides here.

📆 3. Content Planners

What it is:

Templates and tools to organize your content ideas in advance.

Why it’s a shortcut:

Batching and scheduling content frees up hours every week and helps you stay consistent even when life gets busy.

How to use it:

✅ Use a free platform like Notion.

✅ Start creating templates you can reuse over and over again.

✅ You can download my personal Social Media Planner here.

Pro tip:

Planning in advance lets you actually be an artist again - not just a content machine.

🚀 4. Step-by-Step Courses

What it is:

Structured learning that breaks things down into easy, actionable steps.

Why it’s a shortcut:

You can learn what took others years - in just a few hours or days.

How to use it:

✅ Choose a course designed for your exact needs (not just generic “influencer” stuff).

✅ Block out focused time each week to complete it.

✅ If you’re in my Social Media Growth Course, use the fill-in-the-blank frameworks after each lesson to dial in your brand and strategy fast.

Pro tip:

Don’t just watch - actually do the work. That’s how you get results.

🏆 5. Direct Coaching:

What it is:

Personalized feedback and mentorship from someone who’s already done what you want to do.

Why it’s a shortcut:

Your coach sees your blind spots, gives you direct answers, and saves you years of trial and error.

How to use it:

✅ Join a coaching program where the coaches are actually involved.

✅ Be honest about where you’re stuck so they can help you faster.

✅ Ask questions = even the ones that feel “dumb.” That’s how you grow.

Pro tip:

In my Coaching Membership, me and my team work directly with artists every day to help them fix their content, and finally build momentum. If you want a real mentor in your corner - this is it.

💯 Final thought:

There are no magic shortcuts.

But there are smarter ways to grow faster that will save you time so you can focus on doing what you enjoy most: making music.

Stay creative, - Lukas

Founder & CEO, SocialSound