Ultimate 2025 Instagram Growth Checklist for Music Artists

Struggling to grow your Instagram?

Here’s the ultimate checklist to simplify your strategy, stay consistent, and finally get your music heard. 🔥

More followers. More engagement. More momentum.

Are you ready to take control?

1. Define Your Niche 🎯

✅ Identify the type of people you want to attract (fans, collaborators, industry leaders).

✅ Highlight what makes you and your music unique—your style, story, or vibe.

✅ Brainstorm how to showcase your uniqueness in your content consistently.

2. Optimize Your Profile 📲

✅ Use a profile picture that’s a clear, close-up shot and stands out visually.

✅ Craft a bio that reflects your niche, highlights your personality, and includes a call-to-action (check out my bio guide).

✅ Add an “About” highlight to introduce yourself, your music, and your story.

3. Find Content Inspiration 🎥

✅ Choose 2-3 accounts that inspire you and align with the type of content you want to create.

✅ Save their best posts to an IG folder called “References” for quick ideas.

✅ Screenshot their most engaging Stories and save them to a dedicated album on your phone.

4. Build a Content Plan 📋

✅ Set specific days for filming, editing, and posting (grab my schedule here).

✅ Brainstorm content ideas in advance (get 30 personalized monthly content ideas).

✅ Create a content calendar to stay organized and consistent (download mine here).

5. Level-Up Your Content ⚡️

✅ Write text hooks that immediately grab your target audience’s attention (see guide).

✅ Use visual hooks to stop the scroll.

✅ Stick to 1-3 core topics that reflect your artist brand and resonate with your audience.

Avoid These Mistakes ⛔️

🚫 Ignoring trends—stay adaptable and tailor trends to fit your unique style.

🚫 Overcomplicating your content—keep it simple enough to create consistently.

🚫 Going at it alone—join our community on Discord for support and feedback.

Wrap-Up

Now it’s your turn.

Follow this checklist, take small steps daily, and watch your Instagram start to grow in ways that actually matter. Remember, it’s not about perfection - it’s about progress and staying consistent.

If you’re looking for extra support with your socials, consider joining our new Social Media Academy, which includes 1:1 coaching, personalized content calendars, my full social media course, and more to help you grow your audience and achieve your goals.

Want more? Check my links below. Lukas

Founder & CEO, SocialSound