I ask the top artists, “How do you make your videos beat the algorithm?”
And they all said the same thing: “I just remake what works in my own style.”
So this email will show you 3 ideas that are blowing up and how to remake them so you can get your music heard.
1. Revealing your music mission
Artist: @fleurdemurmusic
Hook: DJ’s are cool…but can we bring live music back to the dance floor plz???
Template: DJ’s are cool…but can we bring [describe the type of music you make in detail] back to the [location] plz???
Views: 647K
Why it works:
Relatable - People who agree with your mission engage.
Underdog - People naturally want to root for an underdog.
How to do it: Record a clip of you performing your music and write a hook that clearly states your mission with a question at the end.
2. “Morning routine”, but with a twist
Artist: @goodboytroy_
Hook: morning routine as a horror film composer
Template: morning routine as a [what style of music you create + if you’re a composer, producer, DJ, etc]
Views: 1.1M
Why it works:
Intrigue - People want to see different types of people’s morning routines, which leads to higher watch time.
Satire - Having a twist at the end of the video, like in this example, makes you feel funny and relatable, which makes you more likable.
How to do it: Film yourself doing typical “morning routine” style habits, making people wait for the ending where you do something funny/satirical.
I use this to schedule 100% of my content
I use Metricool to schedule all my content. Why? Because it’s faster, lets you plan your content in advance, posts to all platforms without opening every app, and you can even schedule Trial Reels!
3. Giving your audience what they didn’t know they needed
Artist: @jaysonwithawhyy
Hook: Turning Disney tunes into bangers for the parents
Template: Turning [what you’re remixing/editing] tunes into [type of music + who it’s for]
Views: 2.8M
Why it works:
Connection - When you target a specific audience, in this case, parents who love Disney but also love bangers, it creates a deeper connection between you and the viewer.
Nostalgia - Tapping into nostalgia brings back memories, which makes people want to share your video with others like them.
How to do it: Give your target audience the music they didn’t know they needed. Turn something classic/everyone knows into something fresh and new.
Hope you enjoyed this week’s edition!
– Lukas (@musicbyLukas)
P.S. Read previous editions here.
P.P.S. If you want daily viral personalized content ideas, download here. 🎉
Lukas (musicbyLukas) Founder of SocialSound
