I ask the top artists, “How do you make your videos beat the algorithm?”
And they all said the same thing: “I just remake what works in my own style.”
So this email will show you 3 ideas that are blowing up and how to remake them so you can get your music heard.
1. Working until you make it in music
Artist: @thaliafalcon
Hook: clocking into work until my music makes it out of my little town in Virginia
Template: [clocking into work/describe what you do] until my music makes it out of my [describe your town] in [location]
Views: 800K
Why it works:
Relatability - Most people can relate to working a job they don’t necessarily love, which helps them connect with you.
Underdog - People naturally root for an underdog rather than an already “successful” artist. This helps them not only want to listen to your music, but follow you and engage with your content to support you.
How to do it: Film yourself either at work or doing something you have to do to support your music career.
2. Accidentally made a banger
Artist: @jacobtantleff
Hook: went a little too crazy and accidentally made the most rootin tootin battle theme of all time
Template: went a little [too crazy/off the deepend/etc] and accidentally made the most [describe vibe of the song in either a funny or very specific way] of all time
Views: 4M
Why it works:
Specificity - The oddly specific hook makes people want to listen to your music.
The DAW - If one of your goals is to connect with other producers, including a DAW in your video is something they relate to.
How to do it: Record your DAW screen close up and use an oddly specific text hook.
Turn one video into multiple clips you can post
If you have some footage of you performing or practicing your music, you can upload it to Beat Sync from today’s sponsor, Kaiber, and it will create clips, beat-sync them to your music, add lyrics, help you create Reels and TikToks, and more.
3. Channeling nostalgic bangers
Artist: @kupyd_
Hook: Turning up the party with this ole banger
Template: Turning up the [party/club/apartment/describe location] with this [describe specific vibe] banger
Views: 2.5M
Why it works:
Nostalgia - Fans of the song will be more likely to engage because it makes them think of memories tied to the song.
Reaction - People love seeing real, natural reactions on camera. You can also do this without a crowd - for example, you could record the reaction of someone you know and just be DJing or performing your music in your bedroom.
How to do it: Remake or edit a song that stirs up nostalgia in someone or a crowd and get their reaction on camera.
Artist Spotlight
@tomasgreymusic is a producer & DJ who’s gone from producing music in his parents’ basement to playing around the world. He’s toured and even played Tomorrowland. Here’s a quote from Tomas: “Whenever I'm looking for inspiration, I always come back to SocialSound's Daily Content Ideas!”
P.S. Read previous editions here.
P.P.S. If you want daily viral personalized content ideas, download here. 🎉
Lukas (musicbyLukas) Founder of SocialSound
