I ask the top artists, “How do you make your videos beat the algorithm?”
And they all said the same thing: “I just remake what works in my own style.”
So this email will show you 3 ideas that are blowing up and how to remake them so you can get your music heard.
1. Believing is seeing
Artist: @teeksdj
Hook: Bro couldn’t believe what he was hearing
Template: [My girlfriend/my dad/describe person] couldn’t believe what [he/she/they] [was/were] hearing
Views: 10M
Why it works:
Reaction - People can’t help but stop scrolling to watch someone’s reaction because it fulfills a deep human desire for shared connection, empathy, and social validation.
Suspense - It creates a powerful cognitive loop that triggers the brain's craving for resolution. They naturally wait to see the reaction unfold.
Authenticity - When the reaction appears genuine, people are more likely to support you.
How to do it: Film someone’s real reaction to your song for the first time. The more authentic and expressive the reaction, the better, so find someone who you know will react in a meaningful way.
2. Never too late to make it
Artist: @bjokib
Hook: Unmute your phone and give an old trance dude a chance to save this track.
Template: Unmute your phone and give [Describe yourself] a chance to save this [track/song/remix/etc].
Views: 400K
Why it works:
Underdog - People naturally want to root for an underdog with a good backstory.
Empathy - People who feel empathy for your story, will be more likely to engage with your content.
How to do it: Record an off-the-cuff style authentic video with your song in the background and a text hook that tells your story.
Want more than just content ideas? Let’s work together.
I’m now helping artists directly with their content, artist branding, and profiles. You’ll get access to a private channel where you can send me your content for review before you post it, and reach me anytime.
If you’re serious about your music & socials, click below to learn more.
3. Create a track with an unsuspecting person
Artist: @paigesett
Hook: Made a Sade song with my sister and me
Template: Turning [what you’re remixing/editing] tunes into [type of music + who it’s for]
Views: 386K
Why it works:
Good vibes - The vibe of siblings just hanging out and creating music together (that’s also good music) is something people can root for.
How to do it: Record yourself creating music with someone unsuspecting, like a sibling, etc. Make the video feel RAW and real. Notice how in this video, it’s in a bed and with wires everywhere, which makes it feel more real.
Hope you enjoyed this week’s edition!
– Lukas (@musicbyLukas)
P.S. Read previous editions here.
P.P.S. Join our community here to chat with other artists 🎉
Lukas (musicbyLukas) Founder of SocialSound
