I asked the top artists, “How do your videos beat the algorithm?”
They all said the same thing: “I just remake what works in my own style.”
So here are 3 ideas blowing up right now, and exactly how to remake them to get your music heard.
1. A day in your music life
Artist: @sav.plays.piano
Hook: My day as a pianist living in NYC
Template: My day as a [what kind of artist you are] living in [your city]
Example: My day as a bedroom producer living in Manchester
Views: 952K
Why it works:
Relatable: People love seeing the real life behind the music. The early alarm, the practice, the side job. It makes fans feel close to you.
Story: Timestamps make people stay to see what happens next. Here, a normal day builds up to meeting a famous pianist at his album release party.
How to do it: Film short clips through one full day, from getting ready to making music. Add the time to each clip and let your song play underneath. Save the best moment of the day for the end.
2. Call out your people
Artist: @biancamaieli
Hook: This activates a very specific type of raver 😌
Template: This activates a very specific type of [the exact kind of fan your music is for]
Example: This activates a very specific type of emo kid who never grew out of it
Views: 554K
Why it works:
Identity: When people see themselves in your hook, they feel seen. They comment “this is me” and tag friends who are the same.
Nostalgia: She mixed a classic 90s rave track into a fresh club edit. Fans of the original feel that rush all over again, and they can’t keep it to themselves.
How to do it: Film yourself playing your song live, or show a crowd moving to it. In the text hook, name the exact type of fan your song is made for. The more specific, the better.
3. Score a scene that doesn’t exist
Artist: @kennyduncanmusic
Hook: Trying to make a beat that sounds like a late night at the office in 1987 struggling to crack a cold case
Template: Trying to make a beat that sounds like [a very specific time, place, and moment]
Example: Trying to make a beat that sounds like driving home alone after the last night of summer camp in 1999
Views: 3.1M
Why it works:
Imagination: A specific scene plays a movie in people’s heads. Your music becomes the soundtrack to it, so they keep watching.
Comments: People can’t help adding to the story. The top comment wrote a full detective scene and got 23K likes. More comments push your video to more people.
How to do it: Film yourself playing your song from one simple angle, no talking. Stay calm and focused, like you’re lost in the moment. Let the text hook and your music do all the work.
What ideas do you want to see more of? Hit reply and tell me, I read every message.
– Lukas (@musicbyLukas)
P.S. Read previous editions here.
P.P.S. Join our community here to chat with other artists 🎉
Lukas (musicbyLukas) Founder of SocialSound
