I asked the top artists, “How do your videos beat the algorithm?”
They all said the same thing: “I just remake what works in my own style.”
So here are 3 ideas blowing up right now, and exactly how to remake them to get your music heard.
1. Prove it's real
Artist: @jakemiller
Hook: “Your album cover is AI”
Template: “Your [thing you made] is [what people wrongly think]” then show how you really made it
Example: “Your beat is AI” (then cut to yourself at 3am, sampling your dad’s old vinyl, playing the piano part, and putting it all together.)
Views: 4.3M
Why it works:
Debate: Everyone has an opinion about AI in music right now. Starting with the accusation makes people stay to see if it is true, and 534 people jumped into the comments.
Story: He shows the whole journey, from a free broken piano off Facebook Marketplace to his favorite album cover yet. People love seeing the real work behind the art.
How to do it: Put a comment or a doubt people have about your music on screen in quotes. Then show the real process behind it, like your cover shoot, your studio session, etc. End on the finished results.
2. Drop an “impossible” mashup
Artist: @fuckjxl
Hook: we got michael jackson on don toliver songs before gta 6
Template: we got [a legend] on [a current artist] songs before [something everyone is waiting for]
Example: we got Frank Sinatra on Metro Boomin beats before my landlord fixed the heat
Views: 1.3M
Why it works:
Surprise: Two artists from different eras in one song sounds impossible. People stop scrolling just to hear how it sounds.
Inside joke: Everyone is still waiting for GTA 6, so the joke lands right away. People shared it, and it got 4,072 reposts.
How to do it: Make a short mashup or remix that puts a classic sound on your own track. Write the hook on screen with a joke about something everyone is waiting for.
3. Ask for a small favor
Artist: @whoisephra
Hook: Saw a girl ask 20k people for $1 for a car, I'm just asking for a FEW people to copy the link so the song I am about to release in 24 hours can reach the right audience
Template: Saw a girl ask 20k people for $1 for a car, I'm just asking for a FEW people to [one tiny action] so the song I am about to release in [time] can reach the right audience
Example: Saw a girl ask 20k people for $1 for a car, I'm just asking for a FEW people to save this so my band's new folk single dropping Friday can reach the right audience
Views: 305K
Why it works:
Easy yes: Copying a link takes one second, so lots of people say yes. Every copy and share tells the app to show the video to more people.
Underdog: Comparing his tiny ask to a big viral ask makes people want to help him win.
How to do it: Film yourself playing or singing a short part of the new song. Put the hook in big text at the top and ask for one tiny thing, like a save, a share or copying the link.
What ideas do you want to see more of? Hit reply and tell me, I read every message.
– Lukas (@musicbyLukas)
P.S. Read previous editions here.
P.P.S. Join our community here to chat with other artists 🎉
Lukas (musicbyLukas) Founder of SocialSound
